THROUGHOUT THE 1900S, THE FOOD INDUSTRY ABANDONED ITS COMMITMENT TO NUTRITIONAL VALUE. THE PRESSURE TO FEED A GROWING POPULATION LED TO THE END OF SUSTAINABLE FARMING AND A STEEP DECLINE IN FOOD QUALITY. THIS WAS THE CONTEXT THAT INSPIRED THE BIRTH OF TWO FOLKS.

IN THE 1960S, AVELINE AND MICHIO KUSHI—A JAPANESE COUPLE WHO BECAME LEADERS OF THE NATURAL FOODS MOVEMENT—DECIDED THAT IT WAS TIME TO AUDIT WHAT THEY WERE ALLOWING INTO THEIR BODIES. 

OUR MISSION IS SIMPLE YET PROFOUND: TO FOSTER HEALTHY AND SUSTAINABLE HUMAN BEINGS THROUGH THE PROMOTION OF HEALTHY CONSUMER PRODUCTS FROM ROUND THE GLOBE.

THIS COMMITMENT IS AT THE CORE OF EVERYTHING WE DO.

WE SPEAK OUT LOUD WHAT IS INSIDE US!